Mar 152010
 

If you are used to browsing the web, you are probably familiar with eBay. To be more precise, eBay is a website where people buy and sell goods and services across the globe via online auctions and sellers’ stores.

Thanks to eBay, there are millions of items and services being listed, bought and sold on a daily basis. Such items include computers and computer parts, collectibles, equipment, clothing, appliances, furniture, vehicles, and many more. Some of these items are rare and valuable while others are merely vintage collectibles; the latter are mostly items that would have been discarded if not for those thousands of bidders worldwide who eagerly search for pieces of nostalgia.

For years, eBay has proven to the world that if you have a large enough market, you will find someone who is willing to buy almost anything. As such, on eBay you can sell anything that isn’t illegal or included in eBay’s list of banned items. On eBay, you can also auction off services and intangibles.

It’s been said that eBay has indeed revolutionized the collectibles market simply by bringing together buyers and sellers internationally in a vast, never-ending auction and global yard sale. EBay is also host for multi-international companies such as IBM selling the latest products and services using competitive auctions and fixed-priced seller stores.

EBay also allows for regional searches of the database to make shipping faster or less expensive. EBay also welcomes software developers to integrate their created applications with eBay through the eBay API. To accomplish this  integration, they should join the eBay Developers Program.

EBay has done many great things for the online market world for years so far. If you’re planning to sell something, whether it is goods or services, the best option is eBay. And if you’ve ever wondered what sells on eBay, here are a few tips that you should keep in mind.

So what sells on eBay?

If you’re unfamiliar with online auctioning, you might not know what all can be bought and sold on eBay. It’s true that auctioning and finding what to sell is not always easy because there are millions of competitive auctions on the Internet everyday, especially on eBay.

Now, what to sell on eBay is possibly the second most-asked question concerning online auctioning and selling. But what can be sold on eBay doesn’t really have exact answer, because there is a vast array of consumers using the site. Therefore, what can sell on eBay has varied answers depending on the market’s various wants and needs.

For those who’ve just begun the journey in becoming an eBay seller, here are a few tips that may help you discover what you can sell on eBay.

Demand is the most important factor. Generally, demand is defined as the amount of a good or service that consumers or buyers are not only willing to purchase but also have the capacity to buy at the given price. Now, if you’re interested in selling on eBay, you must research the current demands of your target market.

On eBay, without strong demand, there may be little or no chance at all of selling successfully. This rule of thumb also applies on any other online market. If you want to know what sells successfully on eBay you can use some online sources to find information by using the search tools on Yahoo! Stores, Overture, and of course, eBay itself.

The most effective way to learn how to be a successful eBay seller is to learn the principles of supply and demand. Find out what buyers usually need and want, and how many sellers are offering the same commodities.

The next step you should take is to gauge the competition. To do so, you can browse the auctions on eBay, conduct research on Overture, browse Yahoo! stores, and search on Google or Yahoo!.

The following step is to learn the prices for similar items offered by your competition. It is very important to learn your competition’s standard prices so that you can effectively compete with them. Doing so is particularly helpful to ensure that your competition does not undercut your prices and items.

Learning how to become a successful eBay seller might involve some tedious and exhausting research, but conducting the research will pay off by helping you sell your goods. Without this research, you might have to resort to storing the items or underselling them in a yard sale.

If you’re technologically inclined, you can develop a spreadsheet to organize the popularity and pricing of various items. You could put the information into charts if the visual would help you understand the information more easily. The research isn’t particularly difficult, and will be well worth it when you establish your business on eBay.

Mar 142010
 

Those who sell eBooks on eBay recognize that certain titles tend to decrease in popularity over time.  A new release that is enthusiastically greeted by buyers may eventually linger without a single offer after a few short months.  If the eBook was handled wisely, the seller made a significant profit when the market is hot.  However, he or she will still own resell rights to the eBook after the initial surge.

One can let those older titles sit on a hard drive, gathering digital dust, or they can try to breathe new life into the older products and find a way to make them valuable commodities for some time to come.  Obviously, maximizing the value of one’s investment in the resale rights to an eBook is the more sensible alternative.  There are a few techniques one can use to make some of those older titles viable again on the eBay market.

The first strategy is bundling.  This involves taking multiple titles and offering them as a package deal.  This technique can work very well when one owns the rights to a variety of titles on a related theme.  They can then offer a one-of-a-kind package featuring a great deal of information at a very low price.  Even though some of the material may not be cutting edge, the sheer volume offered can make the deal very attractive to potential buyers.  When one considers that the eBooks involved were doing nothing in terms of moneymaking prior to being bundled, it is easy to see why this is a popular strategy for eBook sellers.

Another strategy involves searching out a different target audience.  Many eBook sellers focus on offering items to consumers with a direct interest in the eBook subject matter.  For instance, an eBook about “dog care” may be aggressively marketed toward dog owners.  However, one can offer older eBook titles (again, often in bundled form) to other sellers.  Resellers may be interested in obtaining rights to a wide array of titles inexpensively, believing they can resell them either on eBay or in some other venue.

A third means of breathing new life into an older title involves providing an update to the established title.  Generally this will involve self-authoring an additional eBook or special report as a companion piece to the pre-existing eBook.  This is as great way to convince those who missed the eBook back in its heyday to pick up a copy now.  It also allows you to offer that older title with something else, making it a bit more attractive.  Finally, you may even find buyers who are primarily interested in the updated special report.  This will require either writing the material or outsourcing the task to a freelance writer.  However, if you are dealing with a well-known title, this can be a great way to make extra money!  One must, however, be cognizant of all copyright and intellectual property right matters in authoring any sort of companion piece to a pre-existing title.

Old titles don’t need to just sit on the hard drive unused.  With a little effort and creativity, one can reinvigorate their inventory and maximize its profit potential.

Mar 142010
 

Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.

Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.

Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they’re being offered at. There’s usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.

Have you got pictures of the items? It’s worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don’t have a camera, then you will probably want to invest in one at some point.

Are you emailing your sellers? It’s worth sending a brief email when transactions go through: something like a simple “Thank you for buying my item, please let me know when you have sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You will be surprised how many problems you will avoid just by communicating this way.

Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.

Do your item description pages have everything that buyers need to know? If you’re planning to offer international delivery, then it’s good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn’t been opened), then you should make sure these are displayed too.

Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post – don’t be cheap.

Do you follow up? It is worth sending out an email a few days after you post an item, saying “Is everything alright with your purchase? I hope you received it and it was as you expected.” This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.

Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation.



Mar 142010
 

In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.

Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in the title will show up. Keep in mind that auctions with yzx or x y z will not be there. Each term the users puts in the search (xyz for example) should therefore be included in our title if we want to get the most bidders. More bidders makes for a higher final sale price, and that is what we are aiming for.

This means that you must, no matter what, include as many potential keywords as possible. In order to perfect these keywords we need to first pretend we are a buyer. Particularly, a buyer who would be interested in your auction. You should decide what search terms you would use to find the item. Start writing down a list of all potential search terms. When you feel that this list is fairly complete, we can move on to picking which terms to include in the title.

eBay limits the length of the title to 55 characters, so we have to choose each word very carefully. Deciding which keywords, or search terms, to include can be a daunting process. Luckily for us, there are probably a lot of other people who have sold the exact same item. Why is this a good thing? Because we can search for completed auctions.

Pick a keyword that describes your item and search for it on eBay: you will be presented with a list of items. Now, on the lower left navigation bar select “Search Completed Items.” This will bring up a new list of auctions that have already ended. There will most likely be a lot of different items showing up, so you now want to refine your search to the point that only the exact product that you are selling shows up. Once that is finished, go to the top of the results. Click on the button that will sort items by price – with the highest prices at the top. What you’ve just done is created yourself a list of titles, with the ones that work best on the top. Compare the best titles with your keywords, and information about your item specifically (e.g. condition, color), and combine it all into a single line of keywords.

Undoubtedly, there will be more words then space to type them in. This is a challenge that happens with nearly every product or item that is listed on eBay. The key to winning out over the other auctions, and making more money, is to check your keywords over and over again. Keep looking at the completed auctions, you must learn to pick the ‘hot’ or ‘best’ keywords for your item. If you have narrowed your title down to the best search terms and it is all under 55 characters – then you are finished! Post your item for sale and watch as the price magically surpasses all of the other items in the category.